Who We Are

A start-up

BSB is a Bharti SoftBank JV.


Bharti Enterprises is one of India’s leading business groups with interests in telecom, agri business, financial services, retail and manufacturing. Bharti has been a pioneering force in the Indian telecom sector with many firsts and innovations to its credit. Bharti Airtel Limited, the group's flagship company, is a leading global telecommunications company with operations in 20 countries across Asia and Africa. The Company ranks amongst the top four mobile service providers globally in terms of subscribers.

Other business ventures of the group include Bharti Softbank - a JV between Bharti Enterprises and Softbank Corp - for mobile internet. Beetel Teletech, a group company, is India’s leading manufacturer and distributor of telecom and allied products. The group has a JV –FieldFresh Foods – with Del Monte Pacific Ltd, to offer fresh and processed fruits and vegetables in the domestic as well as international markets. Bharti has JVs with AXA, world leader in financial protection and wealth management, for Life Insurance and General Insurance. The group has presence in the retail sector through Bharti Retail which operates multi brand retail stores in various formats under the ‘easyday’ brand. For more information please refer to http://bharti.com.


SoftBank is a leading Internet company that aims to provide a range of services including mobile communications, broadband infrastructure, fixed-line telecommunications, internet culture, and others. SoftBank's corporate vision is to "Make people happy through information revolution," and it continuously strives to create synergies among various content and services within the Group. For more information, please refer to http://softbank.co.jp.

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