People

The Team
Atsushi Taira

Atsushi Taira

(CEO)

Atsushi Taira has worked at some of the world's top organisations including Coca-Cola, DoCoMo AOL, MySpace Japan & Yahoo! Japan where he was the GM responsible for all consumer business such as Auctions, Premium Membership management, VAS contents sales, and also handled all marketing activities of Search, Shopping, Media services and Yahoo! Japan brand.

In Sep 2010, he was appointed an as advisor to the CEO's office and SVP of International Business Development at SoftBank Corporation to develop mobile Internet opportunities for Asian countries. Atsushi is now the CEO of Bharti SoftBank.

Kavin Bharti Mittal

Kavin Bharti Mittal

(Head of Strategy/New Product Development)

Kavin graduated from Imperial College London in 2009 with a MEng in Electrical and Electronics Engineering with Management. While at Imperial College, Kavin interned at some of the world's leading institutions including McLaren Racing, Google & Goldman Sachs.

Kavin is an extreme tech enthusiast and has been actively involved in the internet start-up community. At the age of 20, Kavin founded AppSpark to explore the possibilities in the mobile apps space. Kavin's determination to build services with a great user experience and immense focus on design led AppSpark's flagship app Movies Now to be recognised by Apple as 'One of the 10 Essential Movie Goer Apps' for the iPhone. Kavin now heads Strategy and New Product Development at BSB.

Madhu Nori

Madhu Nori

(Head of Operations)

Madhu brings a diverse and well rounded experience of over 18 years to BSB having worked with several top-tier global wireless Telecom companies. Madhu joined Airtel in 2008 where he was responsible for the creation of consumer and enterprise data services with a focus on device related innovations and mobile internet services.

Madhu previously worked at Sprint-Nextel and Verizon Wirelss where he led key initiatives in the networks division and consumer data products group respectively. Madhu now heads operations at BSB.

Mike Kayamori

Mike Kayamori

(Director)

Mike brings 18 years of senior management, investment, and intrapreneurial experience to BSB as a Board Director.
Mike is also an SVP of SoftBank Corporation and a Board Director and COO of SSBi (SingTel SoftBank Innoventures), a JV between SingTel and SofBank.

Prior to BSB, Mike worked at Globespan Capital Partners (US$1.2B VC fund) as a Senior Director where he launched Globespan’s Business Development and Asia Investment / Operations.

Mike also spent 7 years at Mitsubishi Corporation where he founded Natural Lawson and formed Boots MC (JV between Boots and Mitsubishi).

Mike graduated from Harvard Business School and University of Tokyo.